parcelLab
SOFTWARE USED:
ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR, ADOBE AFTER EFFECTS, FIGMA
ABOUT
Completed in just two weeks by myself and a senior designer, this rebrand established the visual direction for parcelLab’s new website.
Given the tight two-week timeframe, the rebrand process was a rapid overview of the usual steps. We conducted a brand workshop with various stakeholders to define the brand's personality and desired future direction. Following this, we collaborated to develop brand "bentos" that would guide the visual identity.
Our sole constraint was to avoid blue as the primary color, as the logistics industry is saturated with it, and the aim was to achieve distinctiveness for parcelLab.
SPECIAL THANKS TO:
JOE LANDY (CREATIVE DIRECTION)
RAVIE.CO (BRAND VIDEO)